Account Launch & Growth
End-to-end Walmart and multi-marketplace account setup - catalogs, policies, first campaigns, and a structured month-one growth plan.
Walmart Marketplace & retail media specialist helping brands launch, recover, and scale across Walmart, Chewy, eBay, Wayfair, and Target Plus - with the operational rigor most sellers skip.
0+
Years experience
0+
SKUs optimized
0
Marketplaces
Recent result
Multi-brand Walmart account built from zero with limited weekly hours.
$11.4K
GMV in month one
2.86×
ROAS on $664 spend
433
Units sold
15+
New listings mapped
Trusted marketplace coverage
About
I'm Farhat un Nisa - a Walmart Marketplace and retail media specialist with over 5 years helping brands launch, grow, and scale on Walmart and beyond.
Self-taught through hands-on agency work and freelance practice, I now manage multi-brand accounts across beauty, pet, home, apparel, and supplements - while partnering directly with clients as an independent consultant.
More about Farhat
5+
Years driving marketplace revenue
WC
Walmart Connect certified
Services
From first listing to recovered ROAS - strategy and operations under one roof.
End-to-end Walmart and multi-marketplace account setup - catalogs, policies, first campaigns, and a structured month-one growth plan.
Diagnose underperforming ads, fix structure and bidding, and rebuild ROAS with product-specific campaign architecture.
Titles, attributes, backend search terms, content errors, and large-scale catalog work - including 9,000+ SKU environments.
Keyword-level audits, negative terms, exact-match builds, and spend reallocation away from zero-order waste.
Walmart Connect, Chewy, Wayfair, Target Plus, and eBay - coordinated strategy across platforms.
Promotional tests, pricing bands, and bundle concepts grounded in conversion and AOV data.
Case Studies
Built and scaled a multi-brand Walmart account from the ground up - listings, campaigns, appeals, and catalog sync - delivering $11,387 GMV in a single month.
$11.4K
GMV in month one
Recovered a collapsing ad account by restructuring campaigns, testing promotions, and locking in data-backed pricing - delivering a 58.7% lift in units sold.
+58.7%
Units sold during promo test
Full campaign and keyword audit across a massive apparel catalog - correcting bidding strategy and delivering a five-sheet action plan to close the ACOS gap.
23%→17%
ACOS gap closed toward target
Audited keyword-level waste where ~85% of spend produced zero orders, then rebuilt auto and exact-match campaigns around proven converters.
85%
of spend had zero orders
Hands-on Chewy management across several pet food accounts - cleaning dead keywords, isolating autoship drivers, and pausing underperforming formats.
137
idle keywords cleaned
Full takeover of Wayfair advertising for a home goods brand - auditing waste, restructuring campaigns, and driving more consistent sales growth.
↓ ACOS
Tighter keyword targeting
Testimonials
Composite reflections based on client engagements - real project outcomes, polished for the website.
"We went from a blank Walmart account to five-figure GMV in month one - with only a few hours of management time each week. The listing appeals and GoFlow fixes alone paid for the engagement."
"She diagnosed our ROAS collapse in days, split our campaigns correctly, and the promo test delivered a 58% unit lift. The pricing recommendation is still our band today."
"Managing 9,000+ SKUs felt impossible until we got a clear keyword and bidding plan. The five-sheet workbook gave our team something concrete to execute."
Tell me about your account - launch, recovery, or multi-marketplace scale. I work fully remote on US business hours.