Supplement / wellness tea brand
Recovered a collapsing ad account by restructuring campaigns, testing promotions, and locking in data-backed pricing - delivering a 58.7% lift in units sold.
+58.7%
Units sold during promo test
$26-27
Pricing band adopted
The Challenge
The account's ad performance had dropped significantly. The root cause traced back to underbidding and a single consolidated auto campaign trying to cover multiple, very different products at once.
What I Did
Diagnosed the ROAS drop as a structural and bidding issue rather than a demand problem
Split the consolidated auto campaign into three product-specific auto campaigns (Glucose Tea, Heart Tea, Ginger Tea)
Identified Glucose Tea as the account's strongest performer and prioritized budget accordingly
Ran a controlled 25% promotional discount test on Glucose Tea and Heart Tea
Recommended a permanent pricing band of $26-27 based on test results
Proposed two new bundle offers (Glucose + Heart Tea pack, Glucose 2-pack) to increase average order value
Flagged a refund spike on Ginger Tea as a red flag requiring investigation before expanding that line
Results
58.7% lift in units sold during the promotional pricing test
Clear, product-specific campaign structure replacing one underperforming blended campaign
Data-backed permanent pricing recommendation adopted by the client
Two new bundle concepts queued for launch
