Beverage category · Walmart advertising
Audited keyword-level waste where ~85% of spend produced zero orders, then rebuilt auto and exact-match campaigns around proven converters.
85%
of spend had zero orders
SKU-level
campaign structure rebuilt
The Challenge
The account was spending heavily on keywords that weren't converting - an estimated 85% of ad spend was generating zero orders - while auto and manual campaigns lacked a clear structure.
What I Did
Audited keyword-level spend to isolate the 85% generating no orders
Rebuilt the campaign structure with SKU-specific auto campaigns
Built exact-match manual campaigns using only proven top-converting keywords
Delivered regular, plain-language performance updates to the client's team
Results
Ad spend redirected away from non-converting keywords toward proven performers
Cleaner, SKU-level campaign structure replacing a single blended setup
Ongoing manager-facing reporting established for ongoing visibility
