Apparel brand · 9,000+ SKUs
Full campaign and keyword audit across a massive apparel catalog - correcting bidding strategy and delivering a five-sheet action plan to close the ACOS gap.
23%→17%
ACOS gap closed toward target
9,000+
SKUs analyzed
The Challenge
A catalog of this size made it hard to see which campaigns and keywords were actually driving performance. ACOS was running at 23%, well above the client's 17% target, and campaigns were on the wrong bidding strategy for their goals.
What I Did
Ran a full 30-day analysis across all active campaigns and keyword-level data
Identified TROAS-eligible campaigns that were incorrectly running on fixed bidding, leaving performance on the table
Built a five-sheet Excel optimization workbook covering campaign structure, keyword actions, bidding recommendations, and tracking
Results
Clear path identified to close the gap between 23% actual ACOS and the 17% target
Full keyword and campaign-level action plan delivered for a 9,000+ SKU catalog
Bidding strategy corrected on TROAS-eligible campaigns
