About
Hands-on marketplace operator. Walmart Connect certified. Accountable for every listing, bid, and support case.
I'm a Walmart Marketplace and retail media specialist with over 5 years of experience helping brands launch, grow, and scale on Walmart and Chewy, eBay, Wayfair, and Target Plus.
I'm self-taught, having built my expertise through hands-on agency work and independent freelance practice. Today, I work as part of a multi-brand marketplace agency managing Walmart accounts across beauty, pet, home, apparel, and supplements - while also partnering directly with clients as an independent consultant.
I hold Walmart Connect certifications and specialize in the full lifecycle of marketplace growth: launching new accounts, recovering underperforming ad campaigns, optimizing listings and catalogs (including projects spanning 9,000+ SKUs), keyword and pricing strategy, and the operational side most sellers underestimate - inventory planning, support case resolution, and product reinstatement.
My work extends beyond Walmart to Chewy, eBay, Wayfair, and Target Plus, giving clients a connected, multi-marketplace approach.
I work fully remote on US business hours, and I treat every account - agency client or solo brand - with the same level of care and accountability.
Approach
01
Campaign structure, bidding, catalog health, and keyword waste - find the real bottleneck before spending more.
02
Listings, ads, inventory, and support cases handled with the same care whether you're an agency portfolio brand or a solo founder.
03
Excel workbooks, CSV action plans, and manager-facing updates you can actually use - not vanity dashboards.
Strengths
Interpreting CTR, ROAS, CPC, ACOS, and conversion data to drive measurable outcomes - not guesswork.
Structured workflows for catalog accuracy, inventory control, and support handling that keep accounts healthy.
Pricing tests, campaign architecture, and multi-marketplace planning that compound over time.
Agency portfolio or independent brand - same standard of care.
Get in touch